Get to Know Us – Kim Aaron

We are pleased to announce that the nationwide search for the next United Way NWA President has come to a close. Kim Aaron took on the role on November 23rd. We are so excited to have her on board and are looking forward to all of the exciting things to come. Kim has a passion for our work, our partners, and community. We invite you to get to know her!


“I’m thrilled to be returning to the Northwest Arkansas area and excited about the opportunity to work with the local community as we ‘live united’,” Aaron said. “Our focus on children living in poverty needs engagement across our region and I’m anxious to get started!”

Aaron, who grew up in Springdale, has over 30 years of experience in the business, public and nonprofit sectors. She formerly served as CEO of the Arkansas Rice Depot. Prior to coming “home” to Arkansas, she was Executive Vice President of Strategy and Insights at the North Texas Food Bank and Director of the Institute of Public Affairs at The University of Texas at Dallas. Before joining the nonprofit sector, Aaron had an extensive career as a consultant in the financial services industry.

Kim A

1.What are you looking forward to about working at United Way?

Having the opportunity to work with a variety of agencies across the area, and serving as a collaborator with those who are directly meeting community needs.

2. Why do you like working for a nonprofit?

Having spent most of my professional life in the for-profit world, it’s been refreshing to work with nonprofits! The work is so meaningful. We think we don’t have “third world” problems in the U.S., but we do. And figuring out ways of addressing those problems is satisfying!

3. What does your job entail and how long have you been doing it?

I’m new! But I’ve been in the NPO sector for about ten years.

4. What do you do in your spare time?

I’ve taught adjunct in various graduate programs for a number of years, which I really enjoy. I love to work in the yard. I also read a lot. And my family and I are very involved in church activities.

5. What is your favorite book?

Fiction – Pride and Prejudice. Nonfiction – I couldn’t choose!

6. What is your favorite movie?

Anything Hitchcock or Hitchcock-ian

7. What type of music do you like?

Anything but country!

8. If you could travel anywhere in the world, where would it be and why?

Israel – because of the history and legacy of the country.

9. What’s the strangest talent you have?

I can wiggle my nose like Samantha on Betwitched.

Kim is looking forward to meeting as many of our partners and community members as possible in the coming months. We appreciate your patience as she is continuing to get settled and learn all about the organization!

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