Lowell, ARK. – United Way of Northwest Arkansas and Washington Regional’s Faith in Action are partnering with Kimberly-Clark’s Depend brand to bring Underwareness to Northwest Arkansas.
According to underwareness.com, “Underwareness is both a social movement and a charitable cause. Over 65 million Americans experience bladder leakage, and nearly half of them are under age 50. But nobody wants to talk about it. Until now.” According to the Depend brand, one in four Americans between the ages of 20-85 experience bladder leakage. Because of this, the Depend brand is asking that people drop their pants for Underwareness, whether they need Depend Underwear or not, to help break down the stigma of and support the millions of Americans who experience bladder leakage. For every pant drop, photo and video shared and tweet tagged using #Underwareness and #DropYourPants; and every personal video made about what Underwareness means to you that is uploaded to YouTube and tagged #Underwareness and #DropYourPants, Depend will donate $1, up to $3 million, through 2016 to United Way Worldwide and The Simon Foundation for Continence.
Through a three-year partnership with the Depend brand, United Way Worldwide selected 10 local United Ways to expand their volunteer activities and outreach to encourage healthy, active, and independent living at all ages. The cities included in this project are: Atlanta, GA; Bentonville/Rogers, AR; Boston, MA; Dallas, TX; Minneapolis, MN; Mississauga, ON, Canada; San Jose; Neenah/Menasha, WI; Philadelphia, PA and Seattle, WA. The Dependm brand granted $10,000 to United Way of Northwest Arkansas to accomplish this project.
After being selected, United Way NWA reached out to one of their partner agencies, Faith in Action, to work together to put on a volunteer project that meets the basic needs of 5,000 members of the Northwest Arkansas community. The project? “Underwareness at the Warehouse – Building Britches in the Community”.
This one-day volunteer event will bring together 400 volunteers on April 17th at United Way’s Gifts in Kind Warehouse (1702 E. Central Ave, Bentonville) to put together 5,000 hygiene packs. The packs will include basic items that are essential for good health and hygiene such as toothpaste, soap, deodorant, and underwear (including $12,000 worth of product donated from the local Kimberly Clark office’ Depend and Poise brand teams). Volunteers can work all day or select a two hour time slot (8am-10am, 10am-noon, noon-2pm, or 2pm-4pm). Interested volunteers can find out more and register for the event on United Way NWA’s Volunteer Website.
The hygiene packs will then be distributed by 7 local nonprofit agencies to those in need in our community. The agencies that will be distributing the packs to the community include Faith in Action, Life Styles, Area Agency on Aging, Office of Human Concern, Open Avenues, Siloam Springs Adult Development Center, and Arkansas Support Network.