Have you heard about Underwareness? 

According to underwareness.com, “Underwareness is both a social movement and a charitable cause. Over 65 million Americans experience bladder leakage, and nearly half of them are under age 50. But nobody wants to talk about it. Until now.”  According to Depend, one in four Americans, between the ages of 20-85, experience bladder leakage. Because of this, Depend is asking that people “Drop their Pants” for “Underwareness” and help people feel comfortable in their underwear. For everyone who drops their pants for Underwareness, Depend will donate $1 to charity.


underwareness icon2Through a three-year partnership with Depend, United Way Worldwide selected 10 local United Ways to expand their volunteer activities and outreach to encourage healthy, active, and independent living at all ages. The cities included in this project are: Atlanta, GA; Bentonville/Rogers, AR; Boston, MA; Dallas, TX; Minneapolis, MN; Mississauga, ON, Canada; Nashville, TN; Neenah/Menasha, WI; Philadelphia, PA and Seattle, WA. Depend granted $10,000 to United Way of Northwest Arkansas to accomplish this project.

After being selected, United Way NWA reached out to one of their partner agencies, Faith in Action, to work together to put on a volunteer project that meets the basic needs of 4,800 members of the Northwest Arkansas community. The project? “Underwareness at the Warehouse – Building Britches in the Community”.

This one-day volunteer event will bring together 400 volunteers on April 17th, during National Volunteer Week, at United Way’s Gifts in Kind Warehouse (1702 E. Central Ave, Bentonville) to put together 4,800 hygiene packs. The packs will include basic items that are essential for good health and hygiene such as toothpaste, soap, deodorant, and underwear (including $12,000 worth of product donated from the local Kimberly Clark office’ Depend and Poise brand teams)  The hygiene packs will be distributed by 7 local nonprofit agencies to those in need in our community. The agencies that will be distributing the packs to the community include Faith in Action, Life Styles, Area Agency on Aging, Office of Human Concern, Open Avenues, Siloam Springs Adult Development Center, and Arkansas Support Network.

Volunteers can work all day or select a two hour time slot (8am-10am, 10am-noon, noon-2pm, or 2pm-4pm). Interested volunteers can find out more and register for the event here

For more information on Underwareness, visit www.underwareness.com.